Our goal with Bar 32 was to create an interactive brand on and off premise. Through this came the concept of “life’s simple pleasures.” What are life’s simple pleasures? Life’s simple pleasures they usually take us back to our five senses; touch, smell, taste, hearing, and sight.

Visually, we presented a fun and psychedelic brand identity that interacts with the music and aromas of the chocolate. On each product consumers find a curated playlist that is in tune with the exact product they’re holding in your hand. This allows Bar 32 to stimulate every sense or “simple pleasure” one possesses.