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Chapter 01The New Agave Spirit

The Ask

We were interested in developing a brand that was traditional, sustainable, and overall stood out from other tequila brands on the shelf. Creating an awareness around the unknown spirit was our first goal, and developing a brand identity that could help us tell that story was our goal.
Anthony Morano
Founder & CEO

Chapter 02Brand Identity

Chapter 03Xoma Markets in the U.S.